Brewery wants to make it cheaper for you to tap in

SABMiller, the second-largest brewery in the world and a brewery born in South Africa, is spreading its reach and is about to tap into an African market worth over US$3-billion or ZAR30-billion. This year SABMiller plans to open four new brewing plants in Mozambique, Tanzania, Sudan and Angola to benefit from these four countries' economical growth.

The company was first founded in South Africa in 1895 as South African Breweries (SAB). For the next 95 years their interest was focused on southern Africa until 1990 when it began investing in Europe. In 1999 SAB became SABMiller after merging with the Miller Brewing Company in North America. Today, the company are the proud producers of six beer brands that are in the world's top fifty beer brands and SABMiller is also one of the largest bottlers of Coca-Cola products in the world.

In Africa, SABMiller currently has operations existing in Nigeria, Botswana, Lesotho, Swaziland, Tanzania, Uganda, Mozambique, Angola, Zimbabwe, Zambia, Malawi, Ghana, Comoros and Mayotte. Despite this, the four new plants that are planned are in a market that will quadruple SABMiller's current market and the company wishes to become a major role player in that market.

That seems like the obvious position for a company to want to take...however, they also have some odd viewpoints. SABMiller's head of media relations, Nigel Fairbrass, has said that the company wants to make beer more affordable on the African continent. Apparently they plan on reducing the price of the beverage by introducing new, cheaper brands.

Well I'm sure no one's going to stick their nose up at cheaper beer.