Tourism Radio Takes Flight on Expedia

Cape Town, South Africa – Tourism Radio, a location-based radio station for independent tourists, is the latest service provider to join the Expedia.com website. Expedia is one of the world’s leading travel websites. Users have access to all the information required to plan, research and pay for their travels. In addition to features such as airline tickets, hotel reservations, car rental and cruises, travellers from across the globe can now opt for Tourism Radio in their rental cars to enhance their travel experience.

Chief Operating Officer, Mark Allewell said, “We’re very excited about partnering with Expedia. They are a fantastic travel resource and Tourism Radio can positively contribute to the service they’re offering tourists to South Africa and particularly Cape Town and Kwa Zulu Natal.”

Tourism Radio is an onboard travel guide, offering listeners location-based information about the area they are travelling through. Other broadcasts include radio shows covering topics like South African food, language and culture, as well as local music. Tourism Radio also boasts a unique “Intellipoint” system that will draw a listener’s attention to landmarks and highlights as the car approaches them.

The latest offering from Tourism Radio is the inclusion of routes within their line up. Wine lovers can follow up to five wine routes throughout the Western Cape to experience the winelands at their leisure. The Cape Point route highlights some of the most impressive natural surroundings in the whole of the Western Cape.

Expedia is regarded in the industry as a leading service provider to scores of travellers. In 2008, Expedia brought more than 100 000 tourists to South Africa with their comprehensive web portal.

“We’re looking forward to talking to more tourists coming to South Africa, we’re confident that the partnership between Expedia and ourselves will deliver on the promise to enhance the travel experience to South Africa, especially in light of the 2010 FIFA Soccer World Cup,” said Mark Allewell.

Visit www.expedia.com to book Tourism Radio for your travels in and around SA.